Taobao’s AI-enabled deliveries help close pay gap for deaf couriers

Taobao Instant Commerce, China's largest online delivery service, has implemented AI-enabled deliveries to help close the pay gap for deaf couriers. The service handles 40 million orders a day, but the traditional phone call method of coordinating final handoffs posed a hurdle for workers who are deaf or hard of hearing.

The use of AI-enabled deliveries matters for social commerce as it promotes inclusivity and accessibility in the workplace, allowing deaf couriers to compete on an equal footing. This innovation also highlights the potential of technology to drive social change and improve the livelihoods of marginalized groups, which is a key aspect of social commerce.