Terrific Appoints Senior Havas Executive Alberto Canteli Suarez as President and Chief Commercial Officer

Terrific, a social commerce infrastructure company, has appointed Alberto Canteli Suarez as President and Chief Commercial Officer. Based in Dubai, UAE, Suarez will lead the company's global growth as it expands into the Middle East. He joins Terrific from Havas, where he was a senior executive.

Suarez's appointment is significant for social commerce as it signals Terrific's intention to tap into the growing Middle Eastern market. With his experience in leading global growth, Suarez is expected to drive Terrific's expansion and strengthen its position in the social commerce landscape. This move is likely to have a positive impact on the company's ability to provide infrastructure support to social commerce platforms and businesses in the region.