Thursday's 9 Things To Know: Missouri Attorney General launches investigation of TikTok- Oct. 15, 2026

The Missouri Attorney General has launched an investigation into TikTok, a popular social media platform. The investigation is likely to examine the company's practices and potential impact on users, particularly in the state of Missouri. This development comes as regulators and lawmakers increasingly scrutinize social media companies and their effects on society.

This investigation matters for social commerce because it could have implications for how TikTok operates its platform, including its e-commerce features and partnerships with creators and brands. If the investigation leads to changes in TikTok's policies or practices, it could affect the way businesses and creators use the platform for marketing, advertising, and sales. This, in turn, could have broader implications for the social commerce industry as a whole.