Tighten accountability on platforms involved in livestreaming sales.

Vietnam's authorities are calling for increased accountability on platforms involved in livestreaming sales, aiming to tighten regulations and ensure compliance with existing laws. This move is expected to impact the growing e-commerce industry in the country, particularly the segment that relies on social media and livestreaming for sales.

The stricter regulations could lead to a more transparent and trustworthy online shopping environment, benefiting both consumers and businesses. As social commerce continues to play a significant role in Vietnam's digital economy, the government's efforts to regulate livestreaming sales platforms will be crucial in shaping the future of the industry and promoting healthy growth.