Tighten the legal framework for livestreaming the sale of medicines and dietary supplements.

The Vietnamese government is aiming to tighten the legal framework for livestreaming the sale of medicines and dietary supplements. This move comes as a response to the growing concerns over the unauthorized and unregulated sale of health-related products through social media platforms.

This regulation is crucial for social commerce as it directly affects the trust and safety of online shoppers. By imposing stricter rules, the government can help protect consumers from counterfeit or harmful products, which in turn can boost confidence in online shopping and encourage more businesses to participate in social commerce.