TikTok criticised for 'extremely damaging algorithm' that hooks users on phones

TikTok is facing criticism for its algorithm, which has been described as 'extremely damaging' due to its ability to hook users on their phones. The criticism comes as concerns about social media addiction and its impact on mental health continue to grow. The algorithm is designed to keep users engaged for as long as possible, often by using tactics such as infinite scrolling and personalized content recommendations.

This issue matters for social commerce because it highlights the potential risks associated with using social media platforms for shopping and discovery. As social commerce continues to grow, platforms like TikTok must balance the need to keep users engaged with the need to protect their mental health and wellbeing. The criticism of TikTok's algorithm may lead to changes in the way social media platforms approach user engagement and social commerce.