TikTok DSA probe: EU’s preliminary algorithm finding

The European Union has launched a preliminary algorithm finding probe into TikTok's DSA, marking a significant development in the regulatory landscape for social media platforms. This investigation is focused on examining the algorithms used by TikTok to determine the content that users see on the platform.

This probe matters for social commerce as it could potentially lead to changes in how TikTok's algorithm prioritizes content, including advertisements and sponsored posts from businesses and creators. As a result, companies and creators relying on TikTok for marketing and sales may need to adapt their strategies to comply with any new regulations or algorithmic changes that arise from this investigation.