TikTok LIVE shopping| The Rakyat Post

TikTok has introduced LIVE shopping, a feature that allows users to purchase products directly from the app while watching live streams. This new feature is expected to enhance the shopping experience for users in Malaysia, where the news is happening.

The introduction of LIVE shopping on TikTok is significant for social commerce as it provides a seamless and interactive way for users to discover and purchase products. This feature is likely to increase engagement and sales for businesses and creators on the platform, making it an essential tool for social commerce in the region.