TikTok no wants to tell Mexicans what to watch: now its algorithm teaches them what to buy

TikTok's algorithm in Mexico is now suggesting products to users, including shoes, creams, and gadgets, even if they weren't initially looking for them. This happens when users stop to watch a review or enter a live broadcast, and the algorithm takes note of their interest.

This development matters for social commerce as it indicates TikTok's growing focus on e-commerce and personalized product recommendations. By leveraging its algorithm to suggest products, TikTok is creating new opportunities for brands to reach potential customers and for users to discover new products, further blurring the lines between social media and online shopping.