TikTok Shop to Expand Sales Following Rakuten and Amazon, Gastroduce Japan and EC Masters to Launch Joint Consulting Service

Gastroduce Japan, an e-commerce company, is partnering with EC Masters to launch a joint consulting service for TikTok Shop in December. The service aims to help businesses expand their sales on TikTok Shop, following the success of Rakuten and Amazon. This development is happening in Japan, where TikTok Shop has been growing rapidly with a significant increase in sales in 2026.

The consulting service will provide businesses with strategies to effectively utilize TikTok Shop and increase their online sales. This matters for social commerce as it indicates a growing demand for services that help businesses navigate and succeed on social media platforms like TikTok. As social commerce continues to evolve, such consulting services will play a crucial role in helping businesses adapt and thrive in the digital marketplace.