TikTok Shop hamlesi: Ayakkabı zinciri bir şube daha kapatıyor

Shoezone, a long-established and affordable shoe retailer in the UK, is closing its Dagenham store in East London by the end of January 2027, adding to the 50 stores it has closed in the last 1.5 years. The company is shifting its focus to digital channels like TikTok Shop, targeting Generation Z.

This move is significant for social commerce as it indicates a trend of traditional retailers adapting to changing consumer behaviors and increasing costs by leveraging social media platforms to reach younger audiences and drive sales. As Shoezone focuses on TikTok Shop, it highlights the growing importance of social commerce and livestream shopping in the retail industry.