TikTok Shop Made Fold’s Bitcoin Gift Card Its Top Growth Channel, Lifting Custody Revenue 269%

Fold, a Nasdaq-listed bitcoin rewards company, has seen significant growth in its custody and trading revenue, which jumped 269% in Q3, thanks to its bitcoin gift card sold through TikTok Shop. This growth is notable, especially considering the company's total revenue fell 44% during the same period.

The success of Fold's bitcoin gift card on TikTok Shop highlights the potential of social commerce platforms in driving sales and revenue growth. As social media platforms continue to evolve and integrate e-commerce features, businesses like Fold can leverage these channels to reach new customers and increase their revenue. This trend is likely to continue, with more companies exploring social commerce opportunities to expand their customer base.