TikTok Shop’s #JomLokal campaign drives 140% YoY sales growth for local MSMEs

TikTok's #JomLokal campaign has driven a 140% year-on-year sales growth for local micro, small, and medium enterprises (MSMEs) on TikTok Shop in Malaysia. The campaign outpaced the general platform growth by more than 3.5 times, indicating a significant boost to domestic merchants.

This growth matters for social commerce as it demonstrates the potential of targeted initiatives like #JomLokal to support local businesses and drive sales on social media platforms. The success of this campaign can encourage other platforms to launch similar initiatives, further blurring the lines between social media and e-commerce.