TikTok Shop's Top 10 Best Sellers in September 2026: Beauty and Personal Care Products Dominate with 63% of Sales
JapanSocial CommerceTikTok ShopSocial CommerceShoppable VideoPrtimes.jp · October 14, 2026 at 2:00 AM · Translated from Japanese
A recent survey by Astream Deep found that beauty and personal care products dominated the top 10 best-selling items on TikTok Shop in September 2026, accounting for 63% of sales. The survey highlighted the key role of high commission rates and hundreds of videos in driving the rapid growth of these products.
The dominance of beauty and personal care products on TikTok Shop is significant for social commerce, as it underscores the importance of leveraging influencer marketing and shoppable content to reach consumers. The success of these products also highlights the potential for brands to tap into the vast user base of TikTok and capitalize on the platform's e-commerce capabilities.