TikTok Shuts Sellers Out of Random Card Breaks, Routes Them Through Its Own Tool

TikTok has announced a change in its policy regarding random card breaks, shutting out sellers and instead routing them through its own tool. This move is expected to impact sellers who have been using the platform to sell random card breaks, a practice that has been popular among certain communities on TikTok.

This change matters for social commerce as it highlights TikTok's efforts to centralize and control commerce activities on its platform. By routing sellers through its own tool, TikTok can exert more control over the sales process and potentially take a larger share of the revenue. This move also underscores the importance of understanding the evolving policies and guidelines of social media platforms for businesses and sellers operating in the social commerce space.