Toxic Rings, Forbidden Chemicals. Europe Changes Marketplace Rules as Temu

The European Union is changing its marketplace rules due to the presence of toxic and forbidden chemicals in products sold online, such as a ring made almost entirely of toxic cadmium and a ladies' coat that exceeded the limit for eternal chemicals by over 30,000 times. These products are reaching Europeans in millions of small packages, prompting the EU to take action.

The change in rules will affect internet marketplaces and their responsibility for ensuring products comply with European standards. Previously, platforms defended themselves by stating they only provided space for independent merchants, but now they will be held accountable for non-compliant products. This shift will have significant implications for social commerce in the EU, as marketplaces will need to adapt to the new regulations.