Traditional craft villages go digital - Part 1: From wholesale to thousands of orders via livestream

Traditional craft villages in Vietnam are embracing digital transformation by leveraging livestreaming to sell their products, resulting in a significant increase in orders. This shift from wholesale to online sales has enabled these villages to reach a wider audience and expand their customer base. The use of livestreaming has been particularly effective, with some villages receiving thousands of orders through this channel.

The adoption of digital technologies, such as livestreaming, is crucial for the survival and growth of traditional craft villages in Vietnam. By going digital, these villages can increase their online presence, improve their marketing efforts, and ultimately drive sales. This trend is expected to continue, with more villages exploring the potential of social commerce to promote and sell their products, highlighting the importance of #LivestreamShopping, #SocialCommerce, and #DigitalTransformation in the country's economy.