Trybe Co-Founder Dylan Harari Is Taking TikTok Shop's Commission Model To Meta Ads

Dylan Harari, co-founder of Trybe, is implementing a commission model similar to TikTok Shop's on Meta Ads, marking a significant development in the social commerce landscape. This move indicates a strategic shift in how creators and brands can monetize their content on Meta's platforms.

The adoption of this commission model on Meta Ads has the potential to significantly impact social commerce by providing creators with more opportunities to earn revenue directly from their content. This could lead to increased engagement and the development of more shoppable content across Meta's platforms, further blurring the lines between social media and e-commerce.