UEFIR launched in Ukraine — a service that turns Ukrainian YouTube into online television

GlobalLive CommerceShoppable VideoSocial TVLivestream Shoppingdev.ua · October 7, 2026 at 8:35 AM

A new service called UEFIR has been launched in Ukraine, which transforms Ukrainian YouTube into an online television platform. This service aims to provide users with a more immersive and interactive experience, allowing them to access a wide range of content, including videos, live streams, and other online media.

The launch of UEFIR is significant for social commerce in Ukraine as it opens up new opportunities for creators and businesses to reach their target audience. With the rise of online video content, this platform can help influencers and brands to monetize their content, increase their online presence, and engage with their followers more effectively.

The Social Commerce Daily Digest

Yesterday's top 5 stories in your inbox, every morning.