UK creators assemble! Amazon says it is coming to YouTube's Shopping affiliate programme
UKCreator-Led CommerceAffiliate MarketingSocial ShoppingCreator EconomyRetail Technology Innovation Hub · November 3, 2026 at 5:40 AM
Amazon has announced its participation in YouTube's Shopping affiliate programme, allowing UK creators to earn commissions by promoting Amazon products through YouTube Shopping. This move is expected to benefit creators who already have a large following on the platform.
The integration of Amazon into YouTube's Shopping affiliate programme is significant for social commerce as it provides creators with more opportunities to monetize their content and expands the reach of Amazon's products to a wider audience. This development highlights the growing importance of affiliate marketing and social shopping in the creator economy.