ULTRA SOCIAL Opens its First Regional Hub 'Fukuoka LIVE Factory'

ULTRA SOCIAL Co., Ltd. has signed a lease agreement to establish its first regional hub, 'Fukuoka LIVE Factory', in Fukuoka, Japan, which will serve as a core base for LIVE operations on TikTok Shop. The hub is expected to commence operations in April 2024 and will focus on LIVE commerce, utilizing TikTok's LIVE and e-commerce functions to provide a new shopping experience.

The establishment of Fukuoka LIVE Factory is significant for social commerce as it marks a major expansion of ULTRA SOCIAL's business in the region, aiming to create a unique and engaging experience for customers through the combination of LIVE and e-commerce. This move is expected to further boost the growth of LIVE commerce in Japan, leveraging the popularity of TikTok Shop and other social media platforms.