Upmarket bakery chain Le Pain Quotidien hits out at influencer who wanted €2,000 to film 'themselves having our coffee'

An upmarket bakery chain, Le Pain Quotidien, has called out an influencer who demanded €2,000 to promote their business by filming themselves having the chain's coffee. The incident was shared on Le Pain Quotidien's social media accounts, showing footage of the chain's senior executive enjoying a cup of coffee and a chocolate-covered profiterole at one of its locations in Brussels.

This incident highlights the challenges businesses face when dealing with influencers and their demands for promoting products or services on social media. It raises questions about the value and authenticity of influencer marketing, and whether businesses should pay influencers for promoting their products. This is particularly relevant in the context of social commerce, where businesses are increasingly relying on social media to reach customers and promote their products.