UTA, FaZe vets launch ISO as a “new partner for talent”

A new talent firm called ISO is launching with a roster of 90 top creators from the worlds of streaming, social media, and content creation. The firm is led by Mike Lee and Darren Yan, who are veterans of UTA and FaZe. ISO aims to provide a new partner for talent in the industry.

The launch of ISO matters for social commerce as it highlights the growing importance of talent representation in the creator economy. With a stacked roster of luminaries, ISO is well-positioned to help creators navigate the complex world of social media and content creation, and to capitalize on new opportunities for monetization and brand partnerships.