UTA’s Rosenbaum on How They ‘F–ked Up so Much Sh-t Early On’ to Find Success for Creator Clients

Oren Rosenbaum, a representative from United Talent Agency, spoke at TheWrap's AI Creator Day, sharing his agency's early mistakes and lessons learned in the creator economy. He discussed how these mistakes ultimately led to success for their creator clients, including a notable partnership with Netflix podcasting.

Rosenbaum's candid discussion highlights the importance of experimentation and learning from failures in the creator economy. This approach can lead to innovative partnerships and successful monetization strategies, which is crucial for social commerce. As the creator economy continues to evolve, agencies and creators must adapt and find new ways to engage with their audiences and drive revenue.