Velocity backs LV8-Mirage creator agency and media network

Velocity has backed LV8-Mirage, a creator agency and media network, in a move that highlights the growing importance of creator-led commerce. The investment is expected to help LV8-Mirage expand its reach and capabilities, enabling it to better support creators and brands in the social commerce space.

This investment matters for social commerce because it demonstrates the increasing recognition of creators as key drivers of commerce. By backing a creator agency and media network, Velocity is acknowledging the importance of creators in shaping consumer behavior and driving sales. This trend is likely to continue, with more investors and brands seeking to partner with creators to reach their target audiences.