Veridian Code Study: India's Biggest Influencers Cost Brands 3 Times as Much per View

A recent study by Veridian Code found that India's biggest influencers are costing brands three times as much per view as other influencers. This suggests that while these top influencers have a large following, their engagement rates and cost-effectiveness may not be as high as expected. The study's findings have significant implications for brands looking to partner with influencers in India.

The study's results matter for social commerce because they highlight the need for brands to carefully evaluate the effectiveness of their influencer marketing campaigns. With the rise of social commerce in India, brands are increasingly looking to partner with influencers to reach their target audiences. However, the high cost of partnering with top influencers may lead brands to explore alternative strategies, such as partnering with micro-influencers or using other forms of social media marketing.