Video | How YouTube Is Reshaping India's Creator Economy | Gunjan Soni Exclusive

Gunjan Soni, in an exclusive interview, discusses how YouTube is reshaping India's creator economy. The video highlights the impact of YouTube on the creator economy in India, with Soni sharing insights on the platform's role in empowering creators and shaping the future of content creation.

The growth of YouTube in India has significant implications for social commerce, as it enables creators to monetize their content and build their personal brands. This, in turn, opens up opportunities for influencer marketing, affiliate marketing, and shoppable video content, which are crucial aspects of social commerce.