Videowise Looks Back at the State of Live Shopping in 2026 and Ahead to 2027

Videowise has released a report looking back at the state of live shopping in 2026 and ahead to 2027, providing insights into the growth and trends of this emerging commerce format. The report highlights key statistics and findings from the past year, as well as predictions for the future of live shopping.

The report's findings have significant implications for social commerce, as live shopping continues to gain traction as a key channel for brands and retailers to connect with customers and drive sales. As the format evolves, it is likely to play an increasingly important role in the social commerce landscape, with potential applications in areas such as influencer marketing, product launches, and customer engagement.