Vietnam's $31bn e-commerce market, among ASEAN's top 3, still struggles with counterfeits| The News Gateway to Vietnam

Vietnam's e-commerce market has grown to $31 billion, making it one of the top three in the ASEAN region. However, the market still struggles with the issue of counterfeit products, which hampers its further growth. Despite this challenge, the market's size and potential make it an attractive destination for investors and businesses.

The presence of counterfeit products in Vietnam's e-commerce market poses a significant challenge for social commerce, as it can erode trust among consumers and undermine the credibility of online platforms. To address this issue, e-commerce companies and regulators must work together to implement effective measures to detect and prevent counterfeiting, ensuring a safe and trustworthy environment for online shopping.