Vietnam's E-Commerce Grew 44% In 2026. Its Parcel Count Grew 13.7%, And The Gap Is The Story

Vietnam's e-commerce sector experienced significant growth in 2026, with a 44% increase in e-commerce activity. Additionally, the parcel count grew by 13.7%, indicating a substantial rise in online shopping and delivery. This growth suggests a notable expansion of the e-commerce market in Vietnam, with more people turning to online platforms for their shopping needs.

The disparity between the growth rate of e-commerce and the growth rate of parcel count is noteworthy. This gap may indicate that while more people are shopping online, the average order value or frequency of purchases has increased, leading to a higher overall growth rate in e-commerce than in parcel deliveries. This trend has important implications for social commerce, as it highlights the potential for increased online shopping and the need for businesses to adapt their strategies to meet growing consumer demand.