Vodacom leaves Ogilvy • Robert Rose on friction framework • Influencer marketing a decade on • Thu 15 Oct 2026

Vodacom has parted ways with Ogilvy, and the news also features Robert Rose discussing the friction framework, as well as a discussion on influencer marketing a decade on. The article covers various topics related to marketing and social commerce, highlighting the evolution of influencer marketing over the past decade.

The article's coverage of influencer marketing and its growth over the years matters significantly for social commerce, as it indicates a shift in how brands approach marketing and engage with their audiences. This shift towards more personalized and interactive marketing strategies is crucial for businesses looking to thrive in the digital age, particularly in the context of social media platforms.