Watch out, YouTube; Instagram goes from short-form to 90-minute videos

Instagram is expanding its video capabilities, allowing users to upload videos up to 90 minutes long, a significant increase from its previous short-form video limits. This move is seen as a challenge to YouTube's dominance in the long-form video space. The change is expected to impact content creators and users alike, as they adapt to the new video length options.

This development matters for social commerce as it opens up new opportunities for creators to produce more in-depth content, such as product reviews, tutorials, and live shopping experiences. Longer videos can also lead to increased engagement and monetization options for creators, further blurring the lines between social media and e-commerce. As a result, brands and marketers will need to reassess their social media strategies to take advantage of these new capabilities.