Wayne Rooney reveals he gifted wife Coleen a £19.99 bracelet from TikTok shop for her 40th birthday despite his £150million net worth - but she didn't even open it

UKSocial CommerceTikTok ShopSocial CommerceAffordable LuxuryDaily Mail · September 25, 2026 at 2:45 PM

Wayne Rooney, a well-known footballer, gifted his wife Coleen a £19.99 bracelet from a TikTok shop for her 40th birthday, despite having a £150million net worth. Interestingly, she didn't even open the gift, highlighting an unusual choice by the wealthy couple. The news gains attention due to Rooney's high-profile status and the contrast between his wealth and the affordable gift.

This story matters for social commerce because it showcases the influence and reach of social media platforms like TikTok, even among high-net-worth individuals. The fact that Rooney opted for a budget-friendly gift from TikTok demonstrates the platform's accessibility and appeal across different demographics. This can encourage more creators and sellers to leverage TikTok for their products, potentially expanding the platform's e-commerce capabilities.

The Social Commerce Daily Digest

Yesterday's top 5 stories in your inbox, every morning.