Wayne Rooney reveals he gifted wife Coleen a £19.99 bracelet from TikTok shop for her 40th birthday despite his £150million net worth - but she didn't even open it

Former England footballer Wayne Rooney revealed that he gifted his wife Coleen a £19.99 bracelet from a TikTok shop for her 40th birthday, despite having a net worth of £150 million. This unusual gift choice has raised eyebrows, especially given the significant price difference between the gift and Rooney's wealth.

This story matters for social commerce because it highlights the growing influence of social media platforms like TikTok on consumer purchasing decisions, even among high-net-worth individuals. The fact that Rooney chose to gift a relatively affordable item from a TikTok shop suggests that social commerce is becoming increasingly mainstream, and that platforms like TikTok are effective at promoting products to a wide range of consumers.