We don't come to compete with Mercado Libre

TikTok is accelerating its live shopping efforts in Chile ahead of the launch of TikTok Shop, with its general manager for South America, Astrid Mirkin, confirming that they are training advertisers to prepare for the platform's arrival. Mirkin emphasized that TikTok does not intend to directly compete with e-commerce giants like Mercado Libre.

The move is significant for social commerce as it indicates TikTok's growing focus on live shopping and its potential to disrupt traditional e-commerce models in the region. By training advertisers and preparing for the launch of TikTok Shop, the platform is poised to capitalize on the growing demand for social commerce and live shopping experiences in Chile.