We Are Social’s Monday Mashup #799

TikTok has launched a standalone app for TikTok Shop, a move that comes just in time for the gifting season. Additionally, Reddit is testing search ads, and Meta has launched Edits for MacOS, among other social media news. These developments are part of the ongoing evolution of social commerce platforms.

These updates matter for social commerce as they indicate a growing focus on integrated shopping experiences and the use of AI in search and advertising. The launch of TikTok Shop's standalone app, for instance, could make it easier for users to discover and purchase products directly from the app, potentially increasing sales for businesses that use the platform.