What a gaming influencer marketing agency proposal should contain — and what to push back on

A gaming influencer marketing agency proposal should contain six key areas, including campaign objectives, creator shortlist with audience data, content deliverables, and a measurement plan. This proposal is crucial for game studios evaluating agency pitches to ensure effective influencer marketing campaigns.

The article provides a practical checklist for game studios to navigate the complex world of influencer marketing, helping them make informed decisions and avoid potential pitfalls. By understanding what to look for in a proposal and what terms to negotiate, game studios can maximize their return on investment and achieve their marketing goals.