What is ‘ghost posting,’ the crafty social media tactic giving users more control over their feeds?

A new social media tactic called 'ghost posting' is giving users more control over their feeds, allowing them to post content that is only visible to specific groups or individuals. This tactic is being used by users in Canada to curate their online presence and manage their digital footprint. By using ghost posting, users can share content without it being publicly visible, giving them more control over who sees their posts.

The rise of ghost posting has significant implications for social commerce, as it allows users to target specific audiences and create more personalized content. This can be particularly useful for influencers and brands who want to promote products or services to specific demographics. As social media platforms continue to evolve, ghost posting is likely to become an increasingly important tool for users looking to manage their online presence and connect with their target audiences.