What are the latest Hootsuite product features? [September 2026]

Hootsuite has released its latest product features for September 2026, which include tracking how AI assistants represent a brand, connecting WhatsApp, and more. The updates aim to enhance the user experience and provide more insights for businesses to manage their social media presence.

These updates are significant for social commerce as they enable businesses to better understand how their brand is being represented by AI assistants and improve their social media marketing strategies. The integration of WhatsApp and other features also expands the possibilities for businesses to engage with their customers and increase their online presence.