What publishers can learn from creators: ‘Be audience, not platform, obsessed’

A recent article from Press Gazette highlights the importance of being audience-obsessed rather than platform-obsessed for publishers, drawing lessons from creators. The article suggests that publishers can learn from the strategies employed by creators to build a loyal audience and create engaging content.

This shift in focus matters for social commerce as it emphasizes the need for brands and publishers to prioritize their audience's needs and preferences over platform-specific strategies. By doing so, they can create more effective and engaging content that drives sales and builds brand loyalty, ultimately boosting their social commerce efforts.