What will make consumers trust AI shopping agents? Startup founders explain

USASocial CommerceAI CommerceSocial CheckoutShoppable VideoMastercard · September 29, 2026 at 12:05 AM

Startup founders shared their insights on what will make consumers trust AI shopping agents. According to them, transparency and explainability are key factors in building trust with consumers. The founders emphasized that AI shopping agents need to be able to provide clear explanations for their recommendations in order to gain consumer trust.

The development of trustworthy AI shopping agents is crucial for social commerce as it enables consumers to make informed purchasing decisions. Furthermore, AI shopping agents can help consumers discover new products and brands, thereby increasing the chances of conversion. As social commerce continues to grow, the importance of trustworthy AI shopping agents will only continue to increase.

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