WhatsApp Users Can Now Share Instagram Reels Directly From Chats: Here's How

IndiaSocial CommerceInstagram ShoppingShoppable VideoSocial CheckoutNDTV Profit · October 24, 2026 at 11:37 AM

WhatsApp users can now share Instagram Reels directly from chats, allowing for seamless content sharing between the two platforms. This update enables users to share their favorite Reels with friends and family without having to leave the WhatsApp app.

This feature is significant for social commerce as it facilitates the discovery and sharing of content, potentially driving engagement and sales. By integrating Instagram Reels with WhatsApp, users can now easily share products, services, or experiences with their social networks, making it a valuable tool for businesses and influencers alike.

The Social Commerce Daily Digest

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