Which social platforms do Americans use to communicate? Depends who you ask.

The Pew Research Center has released its annual report on U.S. social media usage, revealing trends in demographic data. YouTube is still the most widely used social platform among Americans, with other platforms also showing varying levels of usage across different demographics.

This report matters for social commerce as it highlights the importance of understanding the demographics of social media users in the U.S. By knowing which platforms are most used by different age groups and demographics, businesses and marketers can tailor their social commerce strategies to effectively reach their target audiences.