Why in-house marketing teams are turning to external support for influencer campaigns

In-house marketing teams are increasingly seeking external support for their influencer campaigns, according to a recent report. This trend is driven by the complexities and challenges of managing influencer relationships, content creation, and campaign measurement. As a result, brands are turning to external agencies and platforms to help them navigate the influencer marketing landscape. The news is happening in the GLOBAL market, with brands and agencies worldwide adopting this approach.

The shift towards external support for influencer campaigns matters for social commerce because it highlights the growing importance of influencer marketing in driving sales and brand awareness. By leveraging external expertise, brands can optimize their influencer campaigns, improve their return on investment, and stay ahead of the competition. This trend also underscores the need for social commerce platforms to provide robust tools and services to support influencer marketing, such as campaign management, influencer discovery, and content creation capabilities.