Why Indian marketers should shift TV and outdoor budgets into influencer marketing

Indian marketers are being advised to reallocate their budgets from traditional TV and outdoor advertising to influencer marketing, as the latter has shown significant potential for reaching and engaging with the target audience. This shift is expected to help marketers tap into the vast and growing influencer marketing space in India.

The reason for this recommended shift is the increasing effectiveness of influencer marketing in driving sales, brand awareness, and customer loyalty. As social media continues to play a larger role in the lives of Indian consumers, influencer marketing is poised to become a crucial channel for brands to connect with their audience, making it a vital strategy for social commerce in the region.