Why scripted influencer marketing may not work with Gen Z: indē wild founder Diipa Buller-Khosla

Diipa Buller-Khosla, the founder of indē wild, has expressed her thoughts on why scripted influencer marketing may not be effective with Gen Z. According to her, this demographic values authenticity and is more likely to engage with content that feels genuine and organic.

This perspective matters for social commerce because it suggests that brands need to rethink their influencer marketing strategies to better resonate with younger audiences. By embracing more natural and spontaneous content, businesses can increase their chances of successfully connecting with Gen Z consumers and driving sales through social media channels.