Why Underwear is Selling Out on TikTok Shop

TikTok Shop has seen significant growth in sales, particularly in the underwear category, with brands like Shapermint expanding their business on the platform. Shapermint has partnered with over 5,000 active creators through TikTok Shop's affiliate network, with 60% of the top-performing affiliate creators being general women, not just Generation Z influencers.

This trend matters for social commerce as it highlights the potential for platforms like TikTok Shop to reach a broader audience beyond just younger generations. The success of Shapermint and other brands on the platform demonstrates the effectiveness of affiliate marketing and creator partnerships in driving sales and revenue.