Work for Free! – Influencers mine the oldest trope in showbiz

In a trend that is being observed in the social commerce space, influencers are now being asked to work for free, with the promise of exposure and experience. This is an old trope in showbiz, but it has significant implications for the creator economy. The article highlights how this trend is affecting influencers and the social commerce industry as a whole.

This trend matters for social commerce because it raises questions about the value of influencer marketing and the compensation of creators. As social commerce continues to grow, it is essential to establish fair compensation models for influencers and creators. The article suggests that this trend could have long-term implications for the social commerce industry, including the potential for decreased quality of content and a loss of trust between brands and influencers.