X adds "Formerly Twitter" to App Store listing as app plunges in the charts

USASocial CommerceSocial Media MarketingRebranding StrategyApp Store OptimizationMashable · October 31, 2026 at 2:28 PM
X adds "Formerly Twitter" to App Store listing as app plunges in the charts

X, formerly known as Twitter, has added 'Formerly Twitter' to its App Store listing, amidst a decline in its chart rankings. This move comes as the platform continues to evolve and rebrand under its new name. The change is visible in the App Store, where users can now see the updated listing.

The rebranding and decline in chart rankings may impact the platform's social commerce capabilities, potentially affecting influencer marketing, shoppable links, and other e-commerce features. As a major social media platform, any changes to its branding or functionality can have significant implications for businesses and creators relying on it for social commerce.

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