X, like YouTube, is offering bonuses to creators who consistently upload new videos

X, formerly known as Twitter, has introduced a new monetization program called Video Kickstart Bonus, which offers bonuses to creators who consistently upload new videos, similar to YouTube's approach. This move is part of X's efforts to increase its potential as a video platform, four years into Elon Musk's leadership.

The introduction of the Video Kickstart Bonus program is significant for social commerce as it incentivizes creators to produce high-quality content, potentially driving engagement and revenue on the platform. This development could also influence the broader creator economy, as platforms compete to attract and retain top talent.